Monday, 19 September 2011

Understanding The Media Is Vital To Modern Life

In this day and age, society is almost completely consumed by media. Large and small buisness' alike generally have their own websites and/or facebook pages. We as a people use things like television, radio, magazines and the internet to get by in life, whether they be used as a method to communicate with others with day-to-day conversations or a way to promote products (for example) if involved in buisness.
Quintessentially, to get by nowadays both career-wise and simply to relate to other people we must understand the way things are disrtibuted to an audience.
Purposes of media include entertainment, informing and educating, and using media technology to distribute and to gain from has become such a vitality in the recent world. Media is a way for people to relate to others. It enables our societies to convey their thoughts and ideas, feelings and information.
The more we use and understand media, the bigger chance it has to manipulate us.
We are ridiculously dependant on media. It is drummed into our lives through social sites such as faceboook and twitter, through online shopping, phones, advertisement on television and billboards. Yes, media has made it possible to communicate and be informed all around the planet easily, but it is inevitably taking over the way we view things.
Buisnesses use all kinds of devices to soak their product into our everyday lives, and this is all mainly advertisement shown on television, billboards, the internet, newspapers and magazines.
A truly great thing about media is that it us useful to everyone. There is something for a person of any age, gender or culture. It informs us of important issues like wars and impending natural disasters.
A bad thing about media is that it perhaps controls and influences the public too much. Of course there are negative effects, for example, models being shown in a cigarette ad is both encouraging and influencing the young and naive to smoke and be unaturally thin - two things that are definitely not positive.
We must understand the media. Without acknowledging the importance of the media in modern life we'd find it hard to get ahead in more or less anything because it's become such a dependant thing. I feel that like everything, media has it good points and bad points, but I believe it depends souly on how you interpret and use it.