News Corp Companies that can be used to market a film released by 20th Century Fox in the UK:

The Sun Newspaper
The Sun is a popular newspaper that targets a large British audience whom are more likely to apply to the Hypodermic Needle Theory. This newspaper is more so aimed at men. Adverts and reviews can be published in this newspaper.
Inside Out Magazine
A magazine more targeted at ........
British Sky Broadcasting
This targets a massive audience in the UK. As well as being very popular it is also applies to

Mass Audience

Texts I consume consist mainly from technological devices like tumblr and youtube. I occasionally read the Metro newspaper. The Uses and Gratifications I gain from these texts are both entertainment and education. I buy various magazines depending on the context within them that particular issue, for example, if I read something on tumblr giving me a breakdown of a certain issue I feel passionate about that continues on to say the rest can be found in the monthly issue of vogue, I'll most likely purchase that magazine.

Audience Theories

The Hypodermic Needle Model
Suggests that audiences believe everything they see in the media.
Uses and Gratifications
What audiences get out of media and how they use it for an outlet.
Reception Theory
How audiences receive informations depending on their cultural backgrounds.
Preferred Reading
What media producers hope audiences will interpret from their texts.
Oppositional Reading
When audiences apply there own beliefs to what they are shown in the media, rejecting the preferred reading.
Negotiated Reading
An audience that understands the preferred reading, but creates an unbiased opinion of the media producers text and forms an original belief.
Web 2.0
Makes it possible for audiences to use the Web as their own outlet. It is a place where the audience has as much power as media producers. They have their own opinions and are opposite to the traditional models of an audience.